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PAG is leading a 2020 Census regional awareness campaign to improve the accuracy of the April 1, 2020, count in our region.

An Arizona undercount of just 1 percent could mean the loss of $56.6 million to the state, based on the 2010 count and federal distribution for a single FY 2015 program. The “Count me in!” regional awareness campaign encourages everyone to be counted because state, regional and local programs and services are dependent on an accurate Arizona count. The process to complete the census form will be easy, secure and, above all, collect the data needed to make informed decisions that will support those programs and services.

An accurate count will help position the region for quality growth and ensure that the diverse needs of our populations are met, but it will take the efforts of many, not just a few.

PAG's marketing collateral toolkit will be available in early July for PAG member jurisdictions and the PAG 2020 Census Coalition organizations to access for their use to communicate the important 2020 Census message to their respective audiences.

Take and share the Count Me In! pledge: 
  Downloadable pdfs:  

General information poster

General information poster

General information poster

Green Valley poster

Marana/Oro Valley poster

Sahuarita poster


Tucson poster


For questions or to request artwork shown in the toolkit, please contact Melissa Minerich at (520) 792-1093.

Additional resources are available below to help you or your organization develop a plan to raise awareness about the importance of everyone’s participation in the 2020 Census to achieve an accurate count. Your community is counting on you!

U.S. Census Bureau Resources

Shape Your Future

Promotional materials

Helping others understand how census data benefit communities may increase 2020 Census responses

U.S. Census Bureau Facebook page

U.S. Census Bureau Twitter page

Explore Census Data


Census 101: What you need to know

Infographics and Visualizations from the U.S. Census Bureau

Other 2020 Census Resources

Counting for Dollars 2020 - Arizona

20 Actions for Better Census Participation

2020 Census Videos

Your community is counting on you

Who knew? Census data can be used in the classroom

Statistics in Schools

Statistics in Schools 2

Tribal consultations for the 2020 Census

Count All Kids - YouTube video by the Annie E. Casey Foundation

Articles - Enews examples of how others are getting the word out

(What stakeholder-specific articles can you include in your enews?)

Making sure young children are counted in the 2020 Census - First Things First

This page will be updated with new resources as they become available. We invite you to check back often and to join our 2020 Census Coalition, which has helped to make this campaign possible.

For more information about Census 2020, visit For translation or additional reasonable accomodations, please contact us at Si necesita ayuda con traducción, llame por favor al 792-1093 y comuníquese con Nathan Barrett.




©Pima Association of Governments | 1 E Broadway Blvd, Suite 401, Tucson, AZ 85701 | Telephone (520) 792-1093, FAX (520) 620-6981