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New app launches for pilot mobility-on-demand project

Mobility-on-demand pilot services in the Rita Ranch area will launch this month with a new app to help busy families and individuals access efficient transportation possibilities.

The Adaptive Mobility with Reliability and Efficiency (AMORE) project is funded by the Regional Transportation Authority through a federal grant obtained in late 2016. The pilot project will integrate new mobility tools, such as a smart phone app, bike and car sharing, and bus and van services, for easier and convenient transportation options.

The project’s technology will help address first-mile/last-mile service gaps in transit and help reduce traffic congestion.

Commuters will use a new app to schedule and pay for trips that might include on-demand shared rides, van service and public transit. To provide the app and address ridesharing services in the Rita Ranch area, the RTA partnered with transportation app developer Metropia and the ridesharing service RubyRide.

The app allows users to find shared rides, connect to express bus service and schedule trips for family members.

RTA Transit Manager James McGinnis says subscribers will have choices. "A lot of people are very excited about the flexibility of having access to multiple modes of transportation through one payment system. The idea is to give individuals and families flexibility in their commuting options."

A limited number of commuters will begin using the new app this month, with a full program launch in September in the Rita Ranch area. If the pilot project is successful, it may expand to other communities in the future.

Visit the AMORE website at

Share the value of 2020 Census participation

The 2020 Census is fast approaching, and that’s why you’ll want to take note of the value of the decennial census to local social, transportation, health care and school programs.

An accurate count, particularly of young children (ages 0 to 5) ensures that our growing region receives its rightful funding to support the critical services provided by federally funded community programs.

In FY 2015, for example, Arizona received $13.5 billion for 16 major federal assistance programs that distribute funds based on census-derived population, according to the Counting for Dollars 2020 report by The George Washington University Institute of Public Policy.

Starting in March 2020, census forms can be completed and mailed via traditional mail. For the first time, the decennial census will provide respondents with two new methods for self-response … by internet and phone.

Besides the obvious action of completing your own census form in the manner you choose, you can reach out to others in the coming months to help them understand why they should fill out their forms, too. Without an accurate count, our region risks losing needed financial resources for community programs and we risk equitable government representation.

As an individual, you can encourage census participation through your social media contacts or through your contacts at church, school or work.

As an organization that may receive census-designated funding, you can contribute to PAG’s 2020 Census Regional Awareness Campaign ( or bring others to the table to achieve successful results, commit to sharing 2020 Census information with your employees or stakeholders, or leverage your advertising dollars to further share the census message in the months leading up to the census count.

For more information, please contact Mary Carter, PAG’s Director of Partnerships and Development, at

Export businesses support global economy

Sun Corridor EDGE Award attendees and recipients include from left: J. Felipe Garcia (Visit Tucson), Hugh Garvey (EOITech), PAG Regional Council Chair Peter Yucupicio (Pasqua Yaqui Tribe Vice Chairman), RTA Board Chair Satish Hiremath (Town of Oro Valley Mayor), Farhad Moghimi (PAG/RTA Executive Director), Philip Rahm (SunSweep LLC), Carol Yates (QuakeWrap Inc.), Steve Delgado (QuakeWrap Inc.).


Five export businesses within the PAG region earned recognition on April 26 for their achievements in economic development for the global economy (EDGE). The Sun Corridor EDGE 2018 Awards were presented during the second annual Sun Corridor Export Recognition Program of the Joint Planning Advisory Council. JPAC members include the Sun Corridor megaregion’s four regional planning organizations: Central Arizona Governments, Maricopa Association of Governments, Pima Association of Governments and the Sun Corridor Metropolitan Planning Organization. The five exporters recognized were:

  • Green Valley Pecan Company, top-scoring large-size business in Pima County, Expert Exporter
  • Visit Tucson, top-scoring small and mid-size business in Pima County Expert Exporter
  • QuakeWrap Inc., Overall Achievement in Pima County, Expert Exporter
  • SunSweep LLC, Overall Achievement in Pima County, Proficient Exporter
  • EOITech, Overall Achievement in Pima County, Proficient Exporter

During the JPAC event, held in Chandler, members discussed how they may partner to coordinate on planning efforts and address mutual challenges throughout our rapidly growing megaregion.

Our Mobility

The Regional Transportation Authority’s 2018 Our Mobility brochure is now available online. The brochure focuses on new and existing economic corridors that feature RTA transportation improvements and addresses the RTA’s commitment to funding projects in the FY 2007-26 plan.

'The RTA Moves Us' presentation


Find out more about the progress of the Regional Transportation Authority’s 20-year plan. Now in its 12th year, the RTA plan is on track to deliver remaining projects. If your group is interested in learning more about the RTA’s accomplishments, the current funding situation or next steps in the RTA continuation process, please contact Mindy Blake at to schedule a presentation.

Valencia/Kolb project starts soon

One of the region's busiest intersections is about to get a major overhaul. Work on Valencia Road from Wilmot to just east of Kolb is expected to begin this summer.

The main feature of this RTA project will be a parkway-at-grade intersection to ease congestion and move vehicles more efficiently. The intersection will have ramps in place of left turns, as well as indirect left turns (U-turns). The design eliminates all left turns in the intersection to keep traffic flowing.

"The intersection will operate like a diamond interchange with a traffic signal in the middle. It is a very efficient way to handle traffic," said Jim DeGrood, deputy director of Pima Association of Governments, which manages the RTA.

Much of the work will be done outside the Valencia and Kolb travel lanes. DeGrood says traffic will actually improve during construction because crews will build the south on-ramp first to accommodate vehicles that would have traveled through the intersection. When the project is completed in the summer of 2019, we will have a 6-lane desert parkway with bike lanes and sidewalks. The intersection capacity will increase by 50 percent.

The City of Tucson will manage the $20 million project. It will tie into Valencia Road improvements from Alvernon to Wilmot completed in 2015.

Broadway East users will enjoy road improvements, and then some

“The before and after on Broadway East will be night and day.” That’s how Tucson Department of Transportation Project Manager Greg Orsini describes the upcoming Broadway Boulevard improvement project, from Camino Seco to Houghton Road. He expects construction on the two-mile segment to begin this summer.

When the project – one of 35 roadway projects in the 20-year Regional Transportation Authority plan – is complete, we will have a kinder and gentler road with four travel lanes, improved drainage, new sidewalks and bike paths, lighting, landscaping and public art.

The art is a series of concrete sculptures that will be installed at multiple locations along the corridor.

“To me, the cool thing about the public art on Broadway East is that all users of the roadway – motorists, bicyclists and pedestrians – will have the opportunity to appreciate the art at the six art sites along the corridor,” Orsini said. “There will be large pieces that motorists will enjoy, and small pieces for pedestrians to stop and examine.”

Residents in the area wanted art that represents the beauty and resources of the desert. “It was important that the Broadway residents have their voice heard in the art selection panel so that they could be happy with how the art came out, as they are the citizens who will get to see it each day as they utilize Broadway,” Orsini notes.

The artist team, headed by Niki Glen, created 18 different pieces that feature carved designs such as cactus, birds and flowers. The colors are vibrant and remind us of this beautiful place called southern Arizona.

Orsini is looking forward to moving some dirt. “The roadway and all its features are going to be SO much better for its users after the construction is complete. Safer, more efficient, visually attractive. And what the people really care about: a much smoother ride!”

TransView offers latest traffic info

If you like to go directly to the source for your traffic information, is a one-stop shop to get you there.

Members of Pima Association of Governments provide regional traffic incident information and emergency alerts to help keep members of the local media abreast of the latest issues to pass along to commuters during on-air traffic reports.

This timely information helps to keep our traffic moving. This same information, along with timely construction project information, is available to you.

Other information available includes weekly regional transportation news and videos, such as updates on Regional Transportation Authority projects, and links to helpful commuter services, including Sun Rideshare, Sun Tran, bike and parking maps, and pedestrian safety information.




©Pima Association of Governments | 1 E Broadway Blvd, Suite 401, Tucson, AZ 85701 | Telephone (520) 792-1093, FAX (520) 620-6981